REQUEST FOR PROPOSALS FOR BRANDING SERVICES
The Sexual Assault Recovery and Prevention Center/North County Women’s Shelter and Resource Center, a nonprofit organization, requests proposals for Branding Services.
Questions regarding this RFP should be directed to Executive Director Jennifer Adams at
or (805) 226-5400 x208. Electronic submissions of the proposals are preferred and should be submitted to
with “Proposal for Branding Services” in the subject line by 5:00 pm, April 26. If submitting a hardcopy proposal, 6 copies must be delivered by the proposal deadline to: SARP/NCWS, P.O. Box 630, Paso Robles, CA 93447-0630.
ABOUT THE SEXUAL ASSAULT RECOVERY & PREVENTION CENTER/NORTH COUNTY WOMEN’S SHELTER & RESOURCE CENTER
The Sexual Assault Recovery and Prevention Center/North County Women’s Shelter and Resource Center (“Agency”) is a nonprofit organization that resulted from the merging of two separate organizations. The merger, which went into effect on January 1, 2013, created an organization that provides a broader range of services to victims of both domestic violence and sexual assault. As there is roughly a two-thirds overlap between the two types of violence, the Agency cross-trains staff and volunteers using knowledge and tools from both agencies to better serve victims and their loved ones in our community. Additionally, the consolidation of services has resulted in a cost savings for the Agency and more streamlined services for clients.
Sexual Assault Recovery and Prevention Center
The Sexual Assault Recovery and Prevention Center of San Luis Obispo County (SARP) is a nonprofit 501(c)3 organization, established in 1976. For the past 33 years, we have provided a safe and caring atmosphere in which survivors of sexual assault can begin to heal. The SARP Center Crisis Line is available 24 hours a day to offer confidential support to survivors and their significant others. Our mission is to transform the lives of sexual assault survivors, their families, and the community through hope, healing and empowerment.
North County Women’s Shelter and Resource Center
The North County Women’s Resource Center was established in 1982 as a community resource. In 1985, an emergency shelter was added and the North County Women’s Shelter
& Resource Center (NCWS) was incorporated as a nonprofit 501(c)3 organization. We provide comprehensive programs of education and support, which are effective in raising community awareness and decreasing the incidence of and tolerance for domestic violence. Our mission is to reduce intimate partner violence through services and education that promote safety, healing, and empowerment.
For additional information, see the Agency’s websites:
The selected organization will be asked to work in close collaboration with and in support of the Agency’s staff and Board of Directors in the development of a new brand. As a nonprofit organization that receives public funding, the Agency is committed to the effective and efficient use of its limited marketing budget.
Scope of Work
We seek a partner with a proven track record for creative excellence in brand development and execution to help us:
- Create a brand identity including new name creation, logo design, and brand standards/guidelines/systems that convey the Agency’s mission.
- Create updated collateral for organization including letterhead, business cards, brochure, and templates for general flyers and brochures.
Criteria for the logo include:
- Logo must be an original design.
- Logo should be versatile for use on web, printed materials and promotional products.
- Logo should retain its integrity when used in multiple formats, sizes.
- Logo should distinct in both color and black and white.
- The Agency will retain all rights to this logo and associated files after completion
- Provide a brief description of your firm’s structure and capabilities.
- List all services provided in-house and services provided by any outside consultants.
If any services are to be provided by outside consultants, please provide a brief description of the firm, its role, and capabilities.
- Describe in detail your approach and process for brand development. Include a brief narrative describing your vision for the brand.
- Introduce your proposed project team, including consultants. Provide resumes of all personnel assigned to the project including specific experience that each team member would contribute to the project. Identify and define their individual roles.
- Provide case studies of your firm providing similar services to nonprofit organizations. These case studies should include a brief description of the brand identity services provided and a discussion of the outcome.
- Submit a detailed schedule with your proposal for the project, which includes critical milestones, assuming a start date of May 15, 2013.
- Provide a detailed fee proposal that outlines the specific activities that will be performed during the brand process.
- References: Supply at least three (3) references that have used your professional services for a similar project. Include a contact name, address, and a contact phone number.
As a nonprofit organization providing free and vital services to all survivors of sexual and domestic violence in San Luis Obispo County, we are looking for a partner in this project who will work with our limited budget and offer a nonprofit discount or in-kind donation for services. Below is a suggested range for project budget:
Name Development: $1,000 - $2,000
Brand & Logo Development: $3,000 - $5,000
Collateral Development: $1,000 - $2,000
Brochure & Flyer Template Development: $1,000 - $2,000
TOTAL BUDGET: $6,000 - $11,000
MILESTONES AND DEADLINES
Proposals Due: 5:00 PM, April 26, 2013
Notify Firms for Presentations (if needed): May 1, 2013
Presentations (if needed): May 6-8, 2013
Selection of Firm: No later than May 10
Contract Start Date: No later than May 15
Final Name & Brand: July 1, 2013
Proposals are due to the Agency by 5:00 pm, April 26. Selection criteria are outlined below and will be used to evaluate proposals. The Agency will intend to negotiate contract terms with the most qualified vendor. If unsuccessful, the Agency would intend to then negotiate with the next most qualified vendor, until reaching satisfactory contractual arrangements.
Selection of the successful proposal will be made by the Agency based upon the bidder’s:
- Responsiveness to work scope and program needs (30%)
- Demonstrated experience and expertise in similar projects (30%)
- Cost effectiveness (25%)
- Comprehensiveness (5%)
- Personnel assigned: bios, qualifications (5%)
The proposed contract period for services is through the end of 2013. All material produced, data collected, and reports generated by the subcontractor on behalf of the Agency are confidential and become the exclusive property of the Agency. The contractor may not share program materials, client data, or program contact information, etc. unless explicitly authorized by the Agency to do so.
This RFP does not commit the Agency to pay any costs incurred in the preparation of a proposal or to procure or contract for services. The Agency reserves the right to accept or reject any or all proposals received as a result of this RFP, to negotiate with all qualified bidders, and to cancel the RFP, in part or in its entirety at its sole discretion.
Questions regarding this RFP should be emailed to Executive Director, Jennifer Adams at